Pull Marketing (inbound Marketing) — Customers Already Want to Buy
The Internet lets you meet customers who are already searching for exactly what you sell.
Push Marketing (Outbound Marketing) — Paying to Interrupt Strangers
Traditional advertising costs a fortune to interrupt people who may not even care.
Well-Done Internet Marketing Provides a Significant Strategic Advantage
Your Edge Over Bigger Competitors
Internet Marketing is an amazing tool. If you've read my other pages, it may seem like I've done everything possible to talk you out of hiring me. That's deliberate — you have to know what you're up against to succeed.
More importantly, I want you to see the strategic advantage you have to outmaneuver much larger competitors. Most of them are politically incapable of doing what it takes to market well online. If you are:
entrepreneurial;
willing to work as a team; and
more concerned about growing your company than protecting your turf,
the sky is the limit.
Why the Internet Rewards You
Here's why.
The Internet is a pull marketing strategy. You're offering products and services your customers are already looking to buy. Push marketing means paying for ads, for a limited time, and hoping the right person happens to see them.
The Internet gives you a warehouse with unlimited shelf space — pages presenting your product or service to interested people 24/7 at almost no cost.
You can reach people who need what you sell but aren't searching for it yet. Keyword research tools let you look into your customer's mind to find new product and service opportunities and to measure the competition for each one.
You have all of this at your fingertips for remarkably little money. You just have to learn how to use it. You may be wondering: if this guy knows how to do all this, why isn't he doing it himself? I am. I run several successful online businesses. I do SEO to help raise working capital and because I have a real passion for it.
Internet Marketing in the Age of AI
Artificial intelligence hasn't replaced the fundamentals of internet marketing — it has raised the stakes. Search engines now answer many questions directly with AI Overviews, and a growing number of people ask ChatGPT, Google Gemini, and Perplexity the questions they used to type into a search box. The goal is no longer just ranking a blue link. It's becoming the trusted source those AI answers pull from and cite.
AI Rewards the Same Thing I've Always Preached
This shift rewards genuinely useful content written for people: clear structure, honest information, and real expertise. The thin, keyword-stuffed pages that could once trick their way to the top now get skipped, because a model summarizing the web has no reason to repeat filler. If your content is strained and written for robots, the robots notice too.
How I Use AI — as a Collaborator, Not a Crutch
I work alongside AI every day. It speeds up keyword research, competitive analysis, first drafts, and technical audits. But AI doesn't know your business, your customers, or your margins, and it will confidently state things that simply aren't true if you let it. I don't put a claim on your website unless I can stand behind it, and I don't hand your marketing over to a tool that can't be held accountable for the result.
Answer Engine Optimization (AEO)
Optimizing to be cited by AI-driven search is really an extension of doing SEO well. In practice it involves:
structured data and schema markup that tell machines exactly what your pages mean;
clear, factual, first-hand content that demonstrates real experience and expertise;
strong topical authority and an unambiguous business identity;
fast, accessible, well-built pages that pass Core Web Vitals; and
consistent name, address, and phone information across the web.
The honest bottom line: AI amplifies good marketing and exposes bad marketing faster than ever. Done right, it becomes one more channel delivering qualified customers to your door.
Internet Marketing & AI: Common Questions
Will AI replace SEO and internet marketing?
No. AI is changing how people find businesses, not whether they need to. The work shifts toward earning the trust of both search engines and AI models by publishing clear, credible, genuinely useful content — which is what good internet marketing has always been about.
What is Answer Engine Optimization (AEO)?
AEO is optimizing your site so AI-driven tools like Google's AI Overviews, ChatGPT, and Perplexity treat you as a reliable source worth citing. It relies on structured data, factual first-hand content, a clear business identity, and fast, well-built pages.
Will AI Overviews cost me website traffic?
They can reduce clicks on questions a machine can answer in a sentence. The response is to focus on the searches that lead to sales and to become the source those AI answers reference, so your business stays visible even when the answer appears right on the results page.
Does SEO PA use AI to do the work for you?
I use AI as a tool to work faster — for research, analysis, and first drafts — but never as a replacement for judgment or accountability. With 20+ years of hands-on experience, I review and stand behind everything that goes on your site, and I never publish unsourced claims.
Is professional internet marketing affordable for a small business?
Yes. Internet marketing is one of the few strategies where a smaller, faster company can outperform much larger competitors. It's a pull strategy that reaches people already looking for what you sell, which makes it far more cost-effective than paying to interrupt strangers.
SEO Non-Compete Policy
Does your SEO Company also represent your competitors? I will not accept SEO clients who compete with your business. Some web SEO Services boast that they're experts in a particular industry. If they do represent a competing business, it's a classic conflict of interest. Representing more than one competing SEO client also raises significant privacy issues. Get the agreement in writing.
Full Disclosure Billing
I
bill once a month with payment due upon receipt;
accept checks, all major credit cards and PayPal;
provide a detailed explanation of work performed by date; and
lastly, offer a No Risk Full Cash Back Customer Satisfaction Guarantee.
Privacy Policy
I
DO NOT SHARE OR SELL ANY INFORMATION.
will sign whatever non-disclosure or non-compete agreements as required.
accept payment by Check or Money Order for anyone not wanting to use their credit card under any circumstances over the Internet; and
won't constantly badger you with annoying junk emails.
