Websites designed to help people quickly find your business in Reading from anywhere in the world.
I'm a Reading, PA-based professional web developer. I develop websites that are
- SEO friendly;
- designed for people, not search engines;
- interactive; and
- able to satisfy visitors' needs in 2 to 3 clicks.
The most successful websites are the culmination of careful planning and market research. Developing websites that exploit the full potential of your product or service online requires a detailed, thorough understanding of the
- product(s) or service(s), and
- benefits derived and the people who want and need your product(s) and service(s).
We want to design pages that enable people to find our website who
- are specifically looking for the products or services we offer; and
- have problems or needs our products or services address and have no idea products or services like ours even exist.
Here’s how we make that happen:
The steps below are interactive and each is considered simultaneously while developing a website or web page. Tasks are revisited as the website or web page is optimized and tuned.
Business and Competitive Analysis
- What does the business do?
- What is the goal(s) of the website?
- Who are our customers?
Keyword/Key Phrase Research
- Determine keywords and key phrases our customers are most likely to use to
- search for our product or service;
- describe their problem or needs for which our product or service offers a solution.
- Over time, build content around related keywords and key phrases that are less likely to be used but still generate traffic and potential customers.
How do we structure the website to enable the customer to find what they're looking for in no more than two or three clicks.
Internal Linking Strategy
An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.
- First and most importantly, it makes it easy for customers to find products and services quickly. Imagine going to the Mall of America and having no kiosk or online directories to direct you to the store. Now picture that same scenario, but this time with your eyes closed. That's what it's like to use a website with poor navigation. Visitors hate feeling lost. Customers feel uncomfortable, frustrated, and quickly leave your site.
- Google and most other major search engines love logical linking, and it's important for SEO.
There's a lot more involved with internal linking, but that's it in a nutshell.
Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices. Responsive design is critical because in most instances 50% or more of your traffic comes from mobile devices.
Web Copy / Web Content
Writing for web copy and web content is completely different from writing for any other media and is an art developed over time. You obviously want to use keywords and key phrases in your copy and content, but above all, it has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.
This topic is a little for this page but suffice it to say it involves avoiding problems with duplicate content, an SEO "No No."
Semantic Markup (Schema.org)
Schema.org markup essentially tells Google and other search engines how to interpret the information contained on your page. Before semantic markup, the search engines would essentially have to guess.
Page Speed Optimization
This involves optimizing your images, combining and compressing code and making changes on your host server.
Build and Submit XML Sitemap
A sitemap is essentially a list of all the pages on your website that is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee the search engines will include your pages in their search results.
Manually Page Submission to Search Engines
Generally Google and the other major search engines will crawl the content of your sitemap within 30 days. You can adjust the days to revisit the page in the sitemap. However, we can discuss why that's not always the best idea. However, you can specifically request that Google crawl specific pages immediately either manually or coding in your sitemap.