You may think that your small or medium-sized business around Reading doesn't really need high-power, top quality Search Engine Optimization Services to compete. However, heres' why you do, especially if you want to grow your service area and compete with your big competitors. And, there is no better way to compete with and stun your biggest competitors than with well-executed, professional SEO.
You need a highly-experienced SEO Services provider because Google's algorithm is complex and uses hundreds of variables to determine your website ranking in search results. No one knows exactly how it works because it's a closely guarded secret. We do know that crucial key variables include the SEO considerations listed below.
The SEO considerations are interactive, inter-dependent, and must be considered simultaneously while developing a website or webpage. Less experienced SEO specialists either
Admittedly, some considerations are more important than others. However, when competing for highly competitive keywords and key phrases, everything counts. That's why a highly experienced SEO Expert incorporates all the factors. Therefore, both SEO Experts and their clients know they're doing everything possible to succeed.After you've done SEO for 15+ years and thousands of hours, you develop a style that incorporates those SEO factors. You develop your style focused on providing a positive experience for your potential customer. Google develops and continuously tunes its algorithm to measure how well your site satisfies a visitor's needs. Therefore, you're on the same page as Google with a common goal.
Inexperienced SEO consultants focus on Google's algorithm, not people. That's when you get web copy that's quirky and doesn't sound right. Emphasis on satisfying algorithms also results in web pages more susceptible to changes in algorithms.
The best time to begin optimizing a website is before a single line of code is written. That's because
Revisit any one or all of the previous steps. SEO is a process, not a project or a campaign. Continue to add useful, topical content. Also, don't be afraid to add content as fast as you can. A competing SEO provider I respect warns against adding content too fast. Put yourself in Google's shoes. Detecting a site adding lots of well-written, useful, and original content shows initiative and hard work and not cheating. Note that surges in the number of inbound links do appear unnatural and Google will most likely penalize you.
Your budget or time may limit the amount of new content you can produce. However, make every effort to add some content at least monthly. Caution: Always make sure the content you add is useful and high quality.
Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might work for a while.Algorithms modern search engines use are ultra-sophisticated and influenced by literally hundreds of factors. Gimmicks designed to earn search positions come and go. You may be on page one today and on page 30 or 100+ tomorrow. These gimmicks often make your page copy feel unnatural and annoying to the reader.
The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.
Critically important factors influencing your search position over the long-term are not gimmicks. They're common sense in both human and algorithmic terms and not as susceptible to changes in search engine algorithms.
One common tactic is to stuff the web page copy with targeted keywords and key phrases. If the SEO Specialist takes it too far, keyword stuffing will trigger penalties adversely affecting your search position. However, there are cases where the keyword stuffing does not trigger penalties and helps your search position.
However, while keyword stuffing may not trigger Google's Search Engine Algorithm penalties, it almost always triggers a negative human reaction. Humans penalize your website by clicking away from it because overusing keywords
You can't pay the rent or meet payroll with search position or the number of clicks. Traffic has to convert to revenue or it's worthless.
I will not accept SEO clients in Reading PA or anywhere else that compete with your business.Representing more than one competing SEO client also raises significant privacy issues. If your SEO Company claims they do not optimize competitors' web sites, be sure get it in writing.
I was born and raised in Reading which gives me an advantage writing search engine optimized web copy directed towards Reading's residents:
Developing a National SEO Strategy involves the same principals as Local SEO but on a much larger scale. You need someone to show you what to do, or you'll spend a boatload of time and money and have very little to show for it.
People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Now all you have to do is convince them that your product or service works and your business is their best choice.Studies show Inbound Marketing is 750% more productive than Outbound Marketing which includes
People who have a particular need or problem interact and network with people with the same needs or problems. People with common interests add the best sales tool of all, word of mouth either directly or via social networking.
Directly contacting social media outlets related to people with special needs or common interests is another important aspect of Inbound Marketing.
Subcontractors don't have this knowledge. In fact, very few SEO Companies take the time to acquire this knowledge.
This continuity in development is lost when tasks are farmed out to third parties. In fact, continuity is challenged when a team is involved in SEO.
You don't know what those terms mean, let alone how to do it. So, you turn to the Internet and search for those terms, and you find a staggering list of SEO Services Providers in Reading and Berks County.
With so many choices, how do you begin to choose the best SEO Services for your business? Choosing the right Search Engine Optimization Firm or Consultant is even more challenging because they're all saying the same thing and most claiming to be the "Top", "#1", or "Premier" SEO Company in Reading. Who knew #1 was plural?
I hope you'll take the time to read this page and take advantage of my SEO experience. Armed with some basic knowledge about Search Engine Optimization, you'll
However, this is just the starting point. Later on, I'll show you some tests you can perform to determine the potential of a website to produce revenue.
If there are only five competitors in another business type in a given service area, placing in the top five means nothing as far a measuring the SEO provider's competence. Furthermore, in the attorney example, make sure the search they're showing is for something like "business attorneys County or CITY" as opposed to "attorneys on maple street."
There's a wide range of expertise in SEO Specialists in large agencies. Big SEO Companies usually assign their best talent to big accounts. The SEO Specialist assigned to your account may have minimal experience. Experienced SEO staff will usually review inexperienced SEO employee's work. However, many times
Big or small, the most important way to evaluate the SEO Company is by reviewing their work for clients similar in size and competitive pressure to your business. Make sure you test for competitive keywords and key phrases. Talk directly to clients. Find out if they're happy with the business generated from their website. That's because top positions in Google Search mean nothing if they're not generating revenue.
When it comes to representing competing businesses, size matters. For example, assume a big business is paying $1,000 or more per month. Another smaller client competing with that big business is paying $300 each month. Which client do you think that SEO Company cares most about getting to rank number one? Which client does that SEO Company not want to rank at the top? It's a matter of common sense. Don't get hooked up with SEO Services that accept competing clients.
I represent only one business offering the same products and services in the same service area. Your service area is not necessarily limited to Reading and Berks County because it can include surrounding counties, all of Pennsylvania, or even the entire United States. Please read on to find out more about my Conflict of Interest Policy and dedicated Partnership Approach to SEO Services and your company's success.
When you ask your current SEO Company if they also represent your competition, get their denial in writing. SEO Firms may initially answer no because
Nevertheless, the conflict remains because success for one business's SEO ranking damages others. Getting a non-compete agreement in writing, signed, and witnessed, will often jog the memory of many "forgetful" SEO Companies.
For people saying to themselves, "At least my current SEO Company is delivering faster results than my last one!", consider
Folks, ranking at the top in search results after two or three months is not typical for competitive, high-volume key phrases and, in fact, it's extremely rare. Strange as it may sound, my dream new Search Engine Optimization client has
Fantastic! Call me. I guarantee my work.
We started getting results almost immediately. Our business has increased so rapidly because he made us more visible.
His company treats us like family and cares about our business.If you are searching for an SEO guru, your search is now complete. Give him a call.
The problem is that you need content to generate immediate interest or the visitor rapidly leaves. Therefore, the key to success is understanding what to do to retain rich content and still provide fast load times. I know what to do to balance content and page speed.
Most bad pages will disappear from top search engine results over time. However, I have seen some bad web pages that don't disappear. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their position. It is what it is. Don't let these exceptions distract you or make you believe Search Engine Optimization is a waste of time because it isn't.
However, if the Search Engine Optimization Firm specializing in your industry represents your competitors in your service area, there's an automatic conflict of interest.
You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check to your SEO provider if your SEO doesn't deploy that tweak on your website?
No matter what they do, it's a guaranteed conflict of interest. It's an important question to ask any Search Engine Optimization firm before you hire them. Also, don't just take their word for it. Make them put it in writing that there not representing your competitors and that they won't represent competing businesses in the future.
I will not take on competing clients because there's no ethical way to do it and I will put it in writing.