Inbound Marketing Services
Lehigh County

Search Engine Optimization of Pennsylvania
1904 Redwood Avenue Wyomissing PA 19610
Tel. 610-334-7463 email: nolan@seo-pa.com
Lehigh County Inbound Marketing and SEO Expert Consultant Nolan Noecker

Inbound Marketing Icon What Is Inbound Marketing and Why Is It Crucial for Businesses in Lehigh County?

Inbound Marketing SEO involves developing web pages around keywords or key phrases related to a need(s) or a problem(s) that your product or service addresses or solves.

People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Now all you have to do is convince them that your product or service works and your business is their best choice.

Compare Inbound Marketing to Outbound Marketing What Is the Difference Between Inbound Marketing and Outbound Marketing?

Lehigh County Inbound Marketing vs. Outbound Marketing

What is Outbound Marketing?

Outbound Marketing Direct Mail
Outbound Marketing includes
  • direct mail;
  • email campaigns;
  • newspaper ads;
  • magazine ads; and
  • radio ads.
If you're like most people, you don't even notice Outbound Marketing anymore because there's so many ads. How much of your direct mail goes directly from your mailbox into your waste can? There's definitely a place for Outbound Marketing. However, I think Inbound Marketing is most effective when the recipient has previously purchased a product or service. But when you really think about it, that's a form of Inbound Marketing. That's because when properly timed, the recipient could reasonably be expected to upgrade or replace a product or needs a service performed again.

Advantages and Benefits of Professional Inbound Marketing

I'm a Berks County-based SEO and Inbound Marketing Expert. I've been using Inbound Marketing focused Organic Search Engine Optimization for 15+ years growing my successful eCommerce businesses. I know it inside and out, and it's an amazing SEO Marketing approach. Here's why.
  • studies show Inbound Marketing is 750% more productive than Outbound Marketing;
  • Inbound Marketing is extremely low cost compared to Outbound Marketing.
  • Inbound Marketing via SEO doesn't expire.
  • Customer relations improve because the potential customer invites you to present your product or service as opposed to being interrupted and or otherwise annoyed.
  • Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing as ads attempt to draw attention in a sea of advertisements.

Compare Inbound Marketing to Outbound Marketing You Get Amazing Increases in Traffic by Using an Inbound Marketing Approach to Social Networking

Inbound Marketing is more effective because of Social Networking.

People who have a particular need or problem interact and network with people with the same needs or problems. People with common interests add the best sales tool of all, word of mouth either directly or via social networking.

Directly contacting social media outlets related to people with special needs or common interests is another important aspect of Inbound Marketing.

Partnership Approach to Reading, PA Inbound Marketing ServicesWhy Is SEO PA Your Best Inbound Marketing Services Choice for Lehigh County?

To realize it's full benefits, Inbound Marketing requires a lot of front-end research. That's because you have to thoroughly understand the product or services you're marketing. Only then do you begin to look for keywords and key phrases.

Most SEO Companies offering Inbound Marketing Services, in Lehigh County or anywhere else, are unwilling to invest the time upfront unless you pay them immediately for all their time. I get that because they have to make payroll. That's where I'm different because I am willing to invest my time in understanding your business. And, because I'm confident I'll succeed, I structure my contracts to pay me, over time, based on achieving goals that compensate me for the time I invested in the beginning.

Everyone wins. Since my clients pay me from the increased profits they're already getting, it's a lot easier for them to write that check each month for SEO Services. Again, most SEO Companies will not offer this approach because, despite what they claim, they are not confident they'll succeed.

Call me at 610-334-7463 or Contact Me Online to discover how my no-risk Inbound Marketing approach will benefit your business.

Professional Inbound Marketing Services Company serving Lehigh County including:
Allentown, PA