The CEO or owner must realize that few if any people care about the company's history, its corporate creed, or the background of the officers. If you have a prospect truly interested in your product or service, having this information on another page is great. However, not on the home page.
Most people who run companies are impatient..."I spent the money, and I want results now!" Well, now I'll take a moment a talk specifically about Search Engine Optimization because this requires patience.
There is only so much you can do with what's called on-page optimization. Many external factors search engines use to rank your pages are a function of time, pure and simple. There are some things I can do to expedite those external factors. I can show results far faster than my competition. However, you will require some patience.